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Influencer-led brands · White-label production

Turn your audience into a real fashion brand.

Your label, made 5 units at a time in our own Paris atelier. No broker in the middle.

You already have the audience. What you don't have is a real factory, real construction, and a Paris label on the inside. We make all three. Free fixed quote inside 48 hours.

Get a free quote See recent work
1M+ follower creators on our client list
48hr response
5 unit minimum
4 to 6 wk production
Your label inside

Pitch a capsule.

Three fields, twenty seconds. Audience size and platform can wait for the reply. The founder writes back personally inside 48 hours.

48h fixed quoteWrong sample? Remade freeYour tech pack stays yours

48-hour fixed quote. No calls unless you want one.

No spam, no automated follow-ups. The founder reads every pitch personally.

The atelier accepts a limited number of new brands each season. Next sample slots: 2 to 3 weeks out.

White ruffle slip, atelier sampleAtelier sample, sewn in our own Paris workroom. Client work from this atelier has been featured in Vogue, Harper's Bazaar and TIME.
Our client work has been featured in

If it is good enough for their editors, it is good enough for your audience. We already produce for creators with audiences past the one million mark.

You've already tried these. They don't work.

Print-on-demand.

You launched a merch line on Printful or Spreadshop. The product is a polyester blank with a print on it. Your audience bought once. The repeat rate was almost zero. You stopped restocking.

Agency collabs.

A brand offered to make you a "collection". You signed a 10% royalty, did the marketing, and got $3,200 on the back end. The brand kept the IP, the patterns, the customer list, and the margins.

Going it alone overseas.

You found a factory on Alibaba, paid the deposit, and waited four months for a sample that arrived two sizes off. You stopped responding to the WeChat group three weeks ago.

What white-label with Maisone looks like.

The clean side-by-side, against the routes you have already tried.

Merch / POD
Agency collab
Maisone white-label
You own the brand
✓
✗ Brand keeps
✓ Always
Real construction
✗
Maybe
✓ Hand-finished
Margin per unit
8 to 18%
5 to 12%
45 to 65%
Your label inside
Optional
✗ Theirs
✓ Yours
Tech pack ownership
N/A
Vendor keeps
Yours to keep
Customer list ownership
Platform keeps
Brand keeps
Yours
Made-in
Mexico / China
Varies
Made in France

From idea to delivered drop.

Five steps. Roughly 10 to 14 weeks for a launch capsule. Faster on reorders since the patterns are already cut.

01
Brief
You send references, the audience profile, and the price you want to retail at. We send a fixed quote inside 48 hours.
02
Pattern
Block adjusted to your body or model, fabric chosen, label artwork approved. Two to three weeks.
03
Sample
First sample shipped to you in your size for fit. One revision included. Three to four weeks.
04
Production
Five units minimum, your label, hand-finished. Drop-ship to your customers or one bulk to you. Four to six weeks.
05
Restock
Patterns are stored. Restocks skip design and sampling, go straight to production. Two to four weeks per restock.

What recent capsules actually earned.

Three influencer-led launches from the past twelve months. Anonymised by request. Numbers are the net to the creator after our invoice.

Womenswear · 180k audience

A six-piece summer drop.

Styles
6
Units sold
312 of 400 made
Retail price avg
$295
Maisone invoice
$38,400
Creator net
$54,640
Sold-through in
11 days
Streetwear · 620k audience

A first streetwear capsule.

Styles
4 (hoodie, tee, pant, hat)
Units sold
880 of 1,000 made
Retail price avg
$185
Maisone invoice
$72,200
Creator net
$90,600
Sold-through in
9 days
Menswear · 95k audience

A made-to-order tailoring drop.

Styles
3 suits, made-to-order
Units sold
28 made-to-order
Retail price avg
$2,400
Maisone invoice
$26,800
Creator net
$40,400
Production time
8 weeks

Numbers we are willing to publish.

From the atelier ledger, last twelve months. No vanity metrics.

Creator capsules
14
Influencer-led launches in the past twelve months
Avg sold-through
82%
Of units made, sold inside the launch window
Avg margin
54%
Per unit, retail price minus our invoice
Repeat creators
71%
Of creators reorder or do a second drop

Questions creators always ask.

Honest answers. If yours isn't here, the form at the top reaches the founder directly.

Do I have to pay upfront?
Standard terms are 50% on tech-pack sign-off, 50% on production sign-off. For drops over $50,000 we structure across three payments. We do not pre-fund production for creators we have not worked with before. Once we have done one drop together, we can discuss flexible terms for restocks.
Can I do drop-ship?
Yes. We can ship pieces direct from Paris to your customers worldwide via DHL Express, with your label, your packaging, your insert. Or one bulk shipment to your fulfilment partner. Or both. Your choice per drop.
What about my label, my packaging?
Standard. We source your label from a French label-maker (woven Damasse, satin, or printed), get artwork approval from you, then sew it into every piece. Same for hangtags, polybags, custom mailers, and inserts. The only Maisone branding anywhere is on the optional country-of-origin spec inside the seam, and even that can be omitted on request.
Do you sign a non-compete?
Yes. We sign a mutual NDA at intake covering your designs, your patterns, and your audience metrics. We also commit not to take on a directly competing creator in your category (same audience size band, same vertical) for 12 months after your launch. If you want a stronger exclusivity, we can scope a longer term as part of the project.
Can I see the construction before committing?
Yes. We will send you one finished sample of a comparable construction, made in a comparable fabric, before you commit. You pay sample cost only; if you go ahead with the production order, the sample cost is credited to the invoice.
What if my drop flops?
If you do not sell through, you keep the inventory. We don't take it back. To minimise risk, we usually recommend launching at the 5 to 10 unit per style level on a pre-order basis, then producing the rest of the run after pre-orders close. The first drop is for proof; the restock is where the real margin lives.
Can I get content from the atelier?
Yes. We can send you behind-the-scenes process footage (pattern cutting, sewing, finishing) shot inside the Paris atelier, for free use on your channels. We can also host a creator-on-site shoot in the atelier if you prefer to film yourself. Studio access is free; travel and accommodation are on you.
What categories do you do?
Streetwear (jersey, fleece, sweats), dresses (day, mid-weight, evening, slip, mini), menswear (suits, jackets, trousers, shirting), swimwear, lingerie, and haute couture. The full atelier is in the same building, so a single capsule can span multiple categories without different vendors.
Why Paris, not Bangkok or LA?
"Made in France" is the most price-resilient hangtag in fashion. It is the single biggest factor that lets you retail at $295 for a slip dress that costs us $80 to make. Bangkok and LA work for volume; they don't put the same number on the price tag.
How big does my audience need to be?
No hard minimum. We have done capsules with creators at 8k followers (luxury vertical) and 1.6M (streetwear). What matters more is engagement and intent-to-buy. Send the form and we will tell you honestly whether your audience size makes sense for the price you want to retail at.

Send the pitch. We will quote it.

Work made in this atelier has been featured in Harper's Bazaar and TIME. Free fixed quote inside 48 hours. No discovery call, no anchor pricing, no sales follow-up. The founder personally reads every pitch.

Pitch a capsule
Our client work has been featured in

If it is good enough for their editors, it is good enough for your audience. We already produce for creators with audiences past the one million mark.

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